Friday, October 13, 2006


As one of the founding "morons" at RockAid, i forgive Fo-Fo and offer the following observations:
Anyone can attest to the monopolization and subsequent wholesale cheapening of the radio industry over the last ten years.
The industry actually has to air its' own PSAs to convince itself that "Radio is not dead". How sad is that?
There are many alternatives to this media. Kids and adults have nothing binding them to it. In an age where cable television is actually considered a utility would you settle for the content broadcast TV has to offer?
Come on, do you think any demographic that can only afford an FM radio is the one adverts are wanting to target?
Even Wal-Mart has 50 different CD and Mp3 players to no more than a few FM radio receivers.
For under a hundred bucks and the cost of a monthly Starbucks trip, you can snatch hundreds of different "stations" from satellite.
Regardless of cause or reason, your available audience is shrinking.
When even "elevator" stations are being exponentially replaced with streamed media, you know something is happening.
This Christmas, when the annual lay-off season starts, remember what we told you and why we walked away from what was the basis of your career.
Yes, there is a sadness in being a moron.

1 comment:

mike mcguff said...

Sign me up for XM radio - wait a minute, I already am.